Influence Mobile Inc. - UGC Ad Campaign Success

Influence Mobile Inc., a leading mobile app developer, sought to drive user acquisition and boost engagement for their new Rewards App. Faced with the rising costs of traditional ad campaigns, they partnered with our agency to implement a User-Generated Content (UGC) strategy.

Challenges Faced

Influence Mobile Inc. needed to:

• Reduce Cost per Acquisition (CPA) compared to traditional ad campaigns.
• Increase ad engagement rates (CTR) to drive higher quality traffic.
• Generate authentic and relatable content to resonate with their target audience.
• Scale ad creative production efficiently and cost-effectively.

Strategic Approach: UGC-Powered Ad Campaign

Our agency designed and executed a comprehensive UGC strategy:

• Targeted User Sourcing: We identified and recruited 50 authentic users who matched Influence Mobile's target demographic for the app.
• Creative Brief Development: We provided clear and concise creative briefs, guiding users to create videos showcasing the app's key features and benefits.
• UGC Creation & Submission: Users created and submitted short-form video ads (e.g., TikTok style, Instagram Reels) demonstrating their genuine experiences with the app.
• Ad Creative Optimization: We rigorously tested and optimized UGC ads across various platforms (Meta Ads, TikTok Ads Manager, etc.), focusing on high-performing themes and messaging.
• Scaling Winning Creatives: Successful UGC ads were scaled to wider audiences, maximizing reach and impact.

Impressive Results Achieved

• 40% Reduction in CPA: The UGC campaign resulted in a 40% decrease in Cost per Acquisition compared to previous ad campaigns.
• 28% Increase in CTR: Click-Through Rates (CTR) increased by 28%, indicating higher user engagement with the ad creatives.
• Significant Improvement in Ad Relevance Scores: UGC ads consistently achieved higher relevance scores on ad platforms, leading to better ad placement and lower costs.
• Increased App Downloads and Installs: The UGC campaign directly contributed to a 35% increase in app downloads and installs within a three-month timeframe.
• Positive Brand Perception: The authentic UGC content fostered positive brand perception and built trust with potential users.